A Study on Purchase Intentions of Consumers towards.
Weibo’s marketing research institute published a luxury industry white paper generated from data from over 1000 consumers on the platform. The report was created as a guide for brands to navigate top fashions with young Chinese consumers and better understand the hottest-selling items, categories, and brands from 2018. It also explained behavioral differences between Chinese post-80s, -90s.
The three German players BMW, Audi and Mercedes-Benz account for approximately 80% share of the global luxury car market. BMW is the global leader in the luxury car segment, followed by Mercedes.
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The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As a result, paradoxically, luxury consumption may backfire and lead consumers to behave less confidently due to their undermined feelings of self.
Luxury Cars. Report Monitors’ most recent statistical surveying report on the Global Luxury Cars Market 2019-2025 provides an all-inclusive analysis of some of the most crucial trends and development patterns that are expected to influence the market potentials over the coming years. According to Reports Monitor, an emerging trend is a major factor that has the capability to have an impact.